Co-founded by Walid Hajj, one of the most recognized F&B leaders in the region, and Fahad Al Hokair, a dynamic Saudi entrepreneur, founder of VEDA Holding (a company focusing on startups in fashion, retail, real-estate and F&B), our company’s name and mission, based on our ‘Food For Thought’ slogan, signifies momentum, optimism, and positive experiences.
Our mission is to provide superbly experiential dining in premium locations in the GCC.
Our vision is to remain customer-obsessed, purpose-driven, results-focused and the partner of choice for international restaurant franchises in the region.